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Origin Story

 

Luke Chard is an Award winning Creative Director at Amazon in LA.

Recently, he was named him one of 26 Rising Talents Helping Reshape the Agency Landscape, in the top 100 Global creatives (alongside idol Taika Waitiki) by Adweek and in the top 3 global creatives of the year by Adage.

With his work being awarded at every international festival including a Clio Grand Prix, Cannes Gold Lion, One Show gold pencil and a Cannes Titanium shortlist. His work has been featured on The Wall Street Journal, CNN, Buzzfeed, The New York Times, Mashable and Jimmy Kimmel. 

Previously a Creative Director at Droga5 NYC where he spent seven years helping to create world renowned and awarded campaigns for The New York Times, Philadelphia Cream Cheese, Adcouncil and many more. During that time Droga5 was named Agency of the decade by Adweek and Adage.

Some of his proudest moments include getting 40 publications to publicize each other in the support of a better informed society, developing a brand that encourages conversation to help prevent teen suicide and saving the bagel emoji with a schmear of cream cheese. 

Prior to that he was at Droga5 Sydney before he got beamed over to the Mothership, with his start in advertising at Ogilvy Sydney. 

He has a relentless passion for creating influential and innovative work with insightful thinking at the heart of it all. 


Contact

Email - Linkedin - Instagram


Awards

CANNES LIONS

Gold Lion
- Mobile: Real-time Response, Philadelphia “Bagelgate”
Silver Lion - Outdoor, Dry Dock Lager “Dangerous Creatures” 
Silver Lion - Outdoor, Dry Dock Lager “Dangerous Debris” 
Bronze Lion - Mobile: Social Trends, Philadelphia “Bagelgate”
Bronze Lion - PR: Real-time Response, Philadelphia “Bagelgate”
Bronze Lion - Print & Publishing: Innovation in Print & Publishing, New York Times " Read More, Listen More" 
Bronze Lion - Outdoor, Platinum Blonde Lager “Upside down” 
Bronze Lion - Outdoor, Platinum Blonde Lager “Corkscrew”
Shortlist - Titanium, New York Times " Read More, Listen More" 
Shortlist - Media, New York Times " Read More, Listen More" 
Shortlist - Direct, Parkinson’s Shake It Up “The day we shook up Australia"
Shortlist - PR: Social Behaviour & Cultural Insight, New York Times " Read More, Listen More" 
Shortlist - PR: Media Relations, New York Times " Read More, Listen More" 
Shortlist - Direct: Corporate Social Responsibility, New York Times " Read More, Listen More" 
Shortlist - Direct: Breakthrough on a Budget, New York Times " Read More, Listen More" 
Shortlist - Creative Strategy: Collaboration, New York Times " Read More, Listen More" 
Shortlist - Social & Influencer: Real-time Response, Philadelphia “Bagelgate”
Shortlist - Social & Influencer: Food & Drink, Philadelphia “Bagelgate”
Shortlist - Social & Influencer: Breakthrough on a Budget, Philadelphia “Bagelgate”
Shortlist - PR: Real-time Response, Philadelphia “Bagelgate”


ONE SHOW

Gold
- Integrated: Co-promotions, New York Times / UNESCO “ Read More, Listen More”
Merit - Integrated: Integrated Campaign, New York Times / UNESCO “ Read More, Listen More”
Merit - Integrated: Innovation in Integrated Branding, New York Times / UNESCO “ Read More, Listen More”
Shortlist - Media Relations, New York Times / UNESCO “ Read More, Listen More”
Shortlist - Social Media & Viral Marketing. Philadelphia “Bagelgate”
Shortlist - Social Post - Real-time response. Philadelphia “Bagelgate”
Shortlist - Social Engagement - Stunts &activations. Philadelphia “Bagelgate”
Shortlist - Outdoor. Dixie “Deadzone Diner”
Shortlist - Branded Entertainment: Music Videos. Seize The Awkward “Whatever gets you talking”
Shortlist - Health & Wellness: Direct Marketing. Seize The Awkward “Whatever gets you talking”
Shortlist - Health & Wellness: Radio & Audio. Seize The Awkward “Whatever gets you talking”
Shortlist - Music & Sound: Original Music - Song . Seize The Awkward “Whatever gets you talking”
Shortlist - Radio & Audio: Online - Streaming Audio Advertising . Seize The Awkward “Whatever gets you talking”
Shortlist - Radio & Audio: Online - Streaming Audio Advertising. Seize The Awkward “Whatever gets you talking”
Shortlist - Radio & Audio: Craft - Writing - Single . Seize The Awkward “Whatever gets you talking”


CLIO AWARDS


Grand Clio
- Partnerships & Collaborations, “ Read More, Listen More” New york Times / UNESCO
Gold
- Partnerships & Collaborations, “ Read More, Listen More” New york Times / UNESCO
Bronze - Social Media: Philadelphia “ Bagelgate”


D&AD

Wood Pencil
- Digital Marketing / Use of Trends & Tactical Marketing, Philadelphia Cream Cheese “Bagelgate”
Shortlist - Digital Marketing / Use of Social Media, Philadelphia Cream Cheese “Bagelgate”
Shortlist - Direct / Direct Integrated Campaigns, New York Times " Read More, Listen More"
Shortlist - Integrated / Earned Media/Large Business, New York Times " Read More, Listen More" 
Shortlist - Integrated / Innovative Use of Media, New York Times " Read More, Listen More"
Shortlist - Integrated: Content Led Campaigns. Seize The Awkward “Whatever gets you talking”
Shortlist - Radio & Audio: Entertainment. Seize The Awkward “Whatever gets you talking”


ADWEEK

Top 100 Creatives of the Year 2020

Media Plan of the Year: Best Use of Native Advertising - New York Times + UNESCO “ ReadMore, Listen More”


ADAGE

Creative of the Year 2019 - Top 3 Global finalist
Best work for Good - Finalist “ Read More, Listen More” New York Times/ UNESCO
Tiny But Mighty - Finalist “Bagelgate” Philadelphia Cream Cheese


THE WEBBYS

Nominee -
Social, Public Service & Activism “Whatever gets you talking” Seize The Awkward
Nominee - Advertising, Media & PR: Real-Time Response, Philadelphia Cream Cheese “Bagelgate”
Nominee - Advertising, Media & PR: Best Viral PR Campaign, Philadelphia Cream Cheese “Bagelgate”
Honoree - Social Weird, Philadelphia Cream Cheese “Bagelgate”
Honoree - Advertising, Media & PR, Best Original Music “Whatever gets you talking” Seize The Awkward
Honoree - Video, Public Service & Activism (Branded) “Whatever gets you talking” Seize The Awkward


SHORTY SOCIAL GOOD AWARDS

Winner - Music & Dance  “Whatever gets you talking” Seize The Awkward
Gold - Mental Health  “Whatever gets you talking” Seize The Awkward
Gold - Best Influencer & Celebrity Partnership “ Seize the awkward” Ad council
Gold - Best Public Service Announcement “ Seize the awkward” Ad council
Silver - Best Multi-Platform Campaign “ Seize the awkward” Ad council
Nominee - Best Overall Instagram Presence “ Seize the awkward” Ad council
Nominee - Best Overall Youtube Presence “ Seize the awkward” Ad council


YOUTUBE STREAMY AWARDS

Winner
- Social Good Campaign - “Whatever gets you talking” Seize The Awkward



RADIO MERCURY AWARDS

Best Spot for a Cause
- “Whatever gets you talking” Seize The Awkward


SHOTS

Bronze - Charity “Whatever gets you talking” Seize The Awkward


THE EFFIES

Bronze -
Carpe Diem - Products, Philadelphia Cream Cheese “Bagelgate”
Bronze
- Social Good/ Non-Profit, Ad Council “ Seize The Awkward”
Bronze
- Youth Marketing, Ad Council “ Seize The Awkward”


YOUNG GUNS

YG16
- Creative Person Finalist 2019


AWARD AWARD

Bronze Pencil
- Outdoor, Platinum Blonde “Corkscrew”
Bronze Pencil - Art Direction, Dry Dock Lager “Dangerous Creatures”
Bronze Pencil - Print, KFC “Ned Kelly”
Finalist – Outdoor, Qantas "Movember”


CAMPAIGN US - POWER OF PURPOSE AWARDS

Winner
- Seize the Awkward Campaign - Ad Council
Winner - Read More, Listen More - The New York Times and UNESCO
Second Place - Best Use of Creativity “Whatever Gets you talking” Seize The Awkward 


CANNES YOUNG LIONS

Australian Young Lions Runner up - print
Australian Young Lions finalist - print x 4
Australian Young Lions finalist - digital x 2
Australian Young Lions finalist - film x 2


LURZER’S ARCHIVE

Lurzer’s Archive – Poster, Qantas “Movember”
Lurzer’s Archieve – Dry Dock Lager campaign


CAXTONS

Caxtons Finalist – Print, KFC “Ned Kelly”


AWARD SCHOOL

National 2nd Place


Judging

New York Festival 2020 Grand Jury
Radio Mercury awards